Store for Rocket Model Supplies

“Spacetec Rocketry”

Spacetec Rocketry

Sale of supplies for the design and construction of rocket prototypes as well as providing information on rocket construction and the latest know-how

Working with Eugenia has been an absolute pleasure. As the owner of a company, I was looking for a UX designer who could bring our vision to life with a website that not only looks stunning but is also highly functional and user-friendly. Eugenia exceeded all expectations.

From the initial concept to the final design, she demonstrated a deep understanding of our niche and target audience. Eugenia’s approach was collaborative, and she was always open to feedback, which made the entire process smooth and enjoyable.

The final product speaks for itself—a sleek, professional website that perfectly captures our brand and makes it easy for customers to explore our products and services. I would highly recommend Eugenia to any company looking to elevate their online presence through exceptional design. We couldn’t be happier with the outcome!

Jürg Thüring

Owner

Company purpose

To provide rocket builders with all the necessary materials and information to build model rockets of different complexity and to make model rocket construction more accessible and fun for constructors

Logo

UX/UI Design

User Research

Developing a Design Concept

Prototyping

Evaluating Usability

User Group – Men of a technical mind whose hobby is building model rockets

Problem space – Men interested in building model rockets as a hobby do not have all the information about construction and do not have all the necessary materials for construction

Current Website

User Research

I recruited participants for a contextual interview using word-of-mouth. In other words, I asked my client to give me permission to contact people who were already clients of the company. In the same way, I found myself asking several of my colleagues who fit into the user group to answer the interview questions

After analysing the data I get from interview, I created a Persona:

Name – Marcus

Age – 46 Years old

Marital status – Married, without children

Place of residence – Switzerland

Job Title – Engineer, Product Manager

Social life – He has 3-4 good friends whom he meets 1-2 times a month

Hobby – Golf, Rocket modeling, Phone games

Skills – Advanced rocket constructor (more than 20 years of experience), he is good with technology and electronics, advanced Internet user

Attitudes – He values quality. He wants to make sure that product functions well and likes higher level of complexity

Experience – Marcus values his time and prefers to use sites that are simple and straightforward. He has had various experiences with ordering materials. It frustrates him when he can’t order everything from one site and has to spend time searching for materials on different sites. He doesn’t like it when the site doesn’t have prices or information about stock levels. He prefers to pay in different ways. He prefers different delivery methods, sometimes he finds it convenient to pick up from the warehouse.

Life goals – Desires a sense of development. Wants to be closer to society. Wants to do things that are fun. Seeks to be rewarded with attention and respect from others

End goals – Wants to improve the method of making rockets, to make a better rocket. Pass level 3 US Rocketry association exam. Find the best quality information and apply it correctly to make a better rocket. Find and buy the necessary materials. Prepare for a rocket launch. Keep in touch with other builders and track their progress

Experience goals – He wants to feel confident and relaxed about ordering materials. He wants to gain knowledge and use it. He wants to feel the pleasure of building a rocket and the excitement of demonstrating the rocket. He wants to be in control of his budget and time.

Design Sketches

Sketch one – Set the focus on a web-store, following by Articles (know-how), Prices and important Documentation

Sketch two – Focus on having fun and social contacts

Sketch three – Focus on rocket construction, instructions, and documentation

Sketch four – Movement of the process as a single system – one thing leads to another – from learning to launching

Sketch five – First explaining video then articles, documents and links

Developing the Design Concept

I defined my starting design concept which is a mix of Movement of the process as a single system and focus on having fun and social contacts with implementing an explaining video

Prototyping

Paper prototype