Family mediation
Non-profit organisation
First and foremost, the company deals with dispute resolution and conflict resolution in couples. But more of this process is not about legal settlements and drafting documents, but about helping (similar to psychological) to restore the relationship or the breakup procedure of the partners. To do this, the company uses an evidence-based approach of mindfulness practices. If the partners cannot be reconciled, the company provides legal assistance.
Eugenia was a pleasure to work with! She understood our vision from the very beginning and turned it into a coherent and self-serving strategy. Eugenia handled everything from our logo, website design, and social media graphics to creating a brand book that we can use for years to come. Her creativity and attention to detail truly elevates our nonprofit and helps us better connect with the families we serve. Eugenia not only delivers beautiful and functional designs, she also ensures that our brand exudes warmth and trust. I would recommend her to anyone looking for a professional, reliable, and creative designer.
Dmitry Romanov
Logo
Sunlit man and woman embracing each other.
In accordance with the fact that the purpose of the company is to establish a relationship between partners, I chose a reference that reflects the love and harmony of two people. The pose in which the characters are standing indicates a tender attitude towards each other.
The logo evokes positive emotions.The circle is a symbol of infinity. Namely the endless love of the two partners.
The gradient shows the sunlight, which gives the logo a romanticism.
colours and typography
User research
User group – adult men and women with/or without children who are in conflict with their partners or have been in conflict before.
Problem space – Partners (spouses) are unable to find a common ground, or they face problems that they cannot solve on their own. Conflict leads to great stress for them and most importantly, stress for their children. Deterioration of quality of life in general.
After identifying the User Group I started to plan a Contextual Interview. I recruited participants using Word of Mouth. In other words, I asked my customer to give me permission to contact people who were already helped by the company. I also used Social Media which I personnaly use to find Participants I need.
After analysing the data I get from interview, I created a Persona.
Persona is a working parent, married, 37 years old who is active Internet user. She/he believes in harmonious relationships through conflict resolution. In solving misunderstandings, she/he uses a rational approach, namely, she/he tries to talk to a partner, what does not always lead to a successful result. To avoid conflicts or to resolve them quickly, she/he is ready to do some mindfulness practices (rituals). In case there is no way to resolve a conflict, she/he is willing to get a lawyer. The main goal is the preservation of the family and harmonious relationship without stress.
Design concept with a scenario
Based on the feedback that I received from one of the potential Users, I defined my starting design concept which is a mix of simple balanced access to any of the topics and focus on team and build trust. I found out that the most important thing in my website design is quick access to the necessary information and trust in the professionalism of the team.
The user in a conflict needs first of all to be confident and have as little additional stress as possible. Positive site design sets a person in a positive mood. Confidence in the professionalism of the company team causes a person to believe in success.
Character: Megan, 37 years old secretary at the big company, married, with a child.
Goal: She is trying to find a family mediator to help her to solve the conflict with her husband Jeffrey.
Setting: The action takes place during lunch at the office of the company where Megan works. She is sitting at her desk, in front of her monitor, and has opened the Website.
Megan has been in conflict with her husband for months. They do not hear each other, blame each other constantly, and they fight almost every day. Megan is very upset about this. She worries about her marriage and the emotional state of her three-year-old daughter Stephanie, who sees her mom and dad fighting. Now at lunchtime, she has little time to try to find a solution to her conflicts with her husband. She sits at her desk, in front of the monitor. She has opened a family mediation Web site. When she saw that the site had a lot of information on the subject, she got a sense of relief and excitement. With interest, she began to read what mediation is, how it works, and what options exist to resolve conflicts in the family. After that, she moves on to the team section. She reads information about each mediator. She is very excited to read about their professionalism and experience. She chooses the one she thinks is the best. She clicks the “make an appointment” button, chooses a date and time that are convenient for her, and confirms the appointment.
Paper prototype
Layout and spacing
High Fidelity Prototype
